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How a Digital Sign Can Get People to Notice Your Business

If you want your business to win over more customers, you need to attract as much attention as possible. The first thing people notice when they walk by your building is its exterior, and you can take advantage of this by putting up digital signage. When people are drawn to a striking sign, they are more likely to pay attention to your products or services. Below are some of the ways you can use a digital sign to have more customers notice your business.

Makes a Statement

While all signs serve the purpose of capturing interest, not all of them do so with the same effectiveness. Customers are bombarded with signs and billboards fighting for their attention, which means you have to go the extra mile if you want them to notice you. Digital signs add an element of novelty that makes people stop and look up to see what all the lights and motions are trying to tell them.

Holds Attention for a Longer Time

Digital signage can’t compete with the static signs that surround it. People are naturally drawn to movement, which means that including some kind of motion in your digital sign makes it more likely to hold someone’s attention for a longer time. Customers’ attention spans don’t last very long, especially when they’re walking down a busy street or through a packed shopping center. Opting for a moving digital sign can keep people glued to the screen in anticipation of what’s going to happen next.

Allows More Room for Content

There is only so much you can say on a traditional sign. With digital signage, the opportunities are practically endless. You can let customers know about the big sale you have coming up, and in another shot include examples of products that will be available. Including more content encourages people to continue watching your ad to see everything you have to offer. After they’ve been paying attention for that long, there is also a better chance that they will take an interest in your products or services.

Your customers’ attention is precious. With a digital sign, you can make sure that it’s directed at your business.

Whether you’re renting out your spare room on AirBnB, operating a small bed and breakfast, or running a large hotel, you want your guests to have an enjoyable experience. For many, this means having a strong WiFi connection for using streaming services or other devices during their trip. Check out these ideas for ensuring your WiFi is fast and reliable for your guests.

Make Sure It’s Secure

The best thing you can do to create a fast connection for your guests is to ensure that it is secure. This means wireless access that has a firewall, profiling, IDS/IPS, and role-based action control. The amount of security you’ll need will depend on the type of guest establishment you run.

Know the Difference between 2.4 and 5 GHz

If you want to offer truly fast WiFi to your guests, you’ll need to differentiate between 2.4 and 5 GHz. Keep in mind that 2.5 may be more affordable, but it is also more used and typically has every type of smart device, from smartphones to smart refrigerators, on it. If you want to keep your guests happy, ensure you pay for 5 GHz service as well. This faster service is best for laptops, streaming devices, and gaming devices.

Provide Plenty of Signal Boosters

If you only rent out a room or two on your property, a basic router is probably enough to boost your WiFi signal throughout your establishment. However, the larger the space is, the more you’ll need to consider purchasing signal boosters. Most routers only have a span of about 50-100 feet, so larger hotels will need plenty of boosters to keep the signals going throughout all common areas and private rooms.

Of course, it’s about more than purchasing the right equipment and paying for the right type of cable service. You’ll also need to hire a professional to wire your systems, especially if you own a large hotel. This ensures everything is done correctly and that your guests receive the best WiFi service possible.

The modern home is all about personal expression. Each space in the house, from living room to bedroom, is designed to reflect your personality and cater to your interests. Artwork, chic furniture and expressive illumination all handle the elegant side of home décor. On the other hand, when you feel like relaxing, few things are as beloved as a comfy leather sectional and a high-definition television system.

This can present a challenge when it comes to design. How can you create a living room that looks amazing but also helps you to relax? Is there a way to combine sleek decorative accents with a state-of-the-art big-screen TV? Absolutely. It’s called motorized art.

The Solution: Hidden Media Storage

Motorized art uses a large painting or piece of décor to cover electronic systems when they’re not in use. This modern solution lets you enjoy the best of both worlds when it comes to your design vision. During the day, your living room or bedroom looks visually stunning, with vibrant artwork and carefully coordinated color palettes. At night, artwork rises to reveal a huge television screen that lets you take in the immersive 4K video experience complete with surround sound.

This flexibility provides total freedom for entertaining guests. Are you planning afternoon cocktails with potential clients or friends from work? Hardwood floors and artwork provide the perfect backdrop. If you feel like celebrating the big game instead, your large-screen TV lets you capture all of the action with good friends and great food.

What Motorized Art Installation Involves

The first step in creating hidden media storage is to build a recessed space to holds the TV of your choice. This is similar to installation of recessed fireplaces or shelves. Afterwards, artwork is mounted to a high-quality metal frame and connected to a motorized unit.

For excellent results, it’s important to work with a professional every step of the way. To learn more about motorized art or to schedule an appointment for immediate installation, contact the technology experts at Davis Audio & Video.

Being able to customize and control elements of the world around you makes life better. A lighting control system uses several types of technology to let you personalize your home’s illumination profile:

  • Automatic timers
  • Smartphone app interfaces
  • Motion detectors
  • Electronic window-treatment controls
  • Light-dimming systems

What are the benefits of installing a lighting control system in your home?

1. Energy Efficiency

Instead of leaving lights on all day long, you can program specific light fixtures to turn on automatically at just the right time, such as when you get home from work or at sunset. This saves you a lot on your energy bill.

2. Ambience

Being able to control home lighting lets you enhance décor and create the ideal ambience for your mood. Do you have something romantic in mind? Lower lighting or create indirect illumination for an elegant meal.

3. Safety

With motion-activated lighting, you never have to worry about small children bumping into objects if they have to use the bathroom during the night. As soon as the lighting system notices movement, it turns on soft illumination in the hallway, staircase or kitchen.

4. Comfort

Do you hate having to get out of bed to turn off lights when you’re feeling sleepy? One solution is to have an app that controls the lights in your home. Turn light switches on and off with the press of a button, all from the comfort of your bed.

5. Security

Keeping a light or two on is one line of defense against criminals. With programmable lighting controls, window shades close and lights turn on automatically even if you decide to catch a movie or go out for a drink with colleagues.

Request Information From the Lighting Experts

Davis Audio & Video has extensive experience with home personalization systems. For help selecting the ideal lighting control system for your home, contact the professionals right away to make an appoint or get more information.

Whole home lighting automation offers homeowners many benefits.  Whether your home is large or small, your home’s lighting can be customized to your unique personal and entertaining needs.  Further, you can make your home more energy efficient, secure, and smart with whole home lighting control.

1. Set the Mood

Waking up for the day, winding down for the night, entertaining guests, studying, watching a movie – with whole home lighting control you can set custom lighting ‘scenes’ that will adjust at the touch of a single button to whatever mood setting you need in that moment.

2. Save Power

Why waste money on lighting that you are not even using? Home lighting control and automation can be customized so that the lights turn on/off at a certain time of day, turn off after a certain period of inactivity in a room, and can be controlled remotely so that you can turn on/off lights when you are not even home!

3. Customization

While you can turn lights on and off and dim them, without home lighting automation, you do not have have all the customization options available to you. Whole home lighting control allows you to perfectly customize your home’s lighting to your lifestyle.  Whether you set scenes or like to manually adjust lighting, you can customize where lighting is placed and how it is controlled with automation.

4. Ease-of-Use

Lighting is not particularly difficult to use but it can be made much easier and more efficient with home lighting automation. Control your lighting without ever getting up by simply adjusting the settings from your smart device, laptop or other remote control.  Control lighting when you are not home, and program settings so that, with the touch of a single button, you have the exact lighting you want!

5. Remote Control

No, we are not talking about a little black remote control that you use for your home lighting. While there is nothing wrong with that, we are talking about the ability to control you home’s lighting – remotely.  Yes, whether you have left home for an hour or a week, you can turn lights on and off as needed right from your smart device or laptop whenever you want with home lighting automation and control.

There are many ways to enhance your home’s audio and video system.  Whether you choose to have a dedicated home theater, media room, surround sound, or a distributed video system, you will experience a superior home TV viewing experience.  Any home, of any size can benefit from a distributed video system.  Not only is it a relatively simple professional installation, but it will dramatically enhance your TV viewing experience.  Just think about how many times you have been watching a TV show in your living room and wanted to get comfortable in your bed but you don’t want to miss your show.  If you are like most homeowners, this probably happens a lot.  But, with a distributed video system, you never have to miss a second of TV.  You can simply pause your show and then go to wherever you want in your home and turn it back on, picking up right where you left off.

Many homes have multiple televisions and there may be times when you want to watch something but a family member wanted to watch something else in a. Different room.  Rather than having a television with a cable or satellite box in each room (which is rather clunky) you can keep all of your home audio and video equipment housed in one location, likely an audio/video rack in a closet or storage space.  All you will have to do is turn your television on and put on whatever you want – a DVD, AppleTV, Roku, Cable, Satellite, or anything else.  And, your family member in the other room, they can put on whatever they want.  You can save time and money by investing in a few video sources and then easily distributing them throughout your home whenever you want at the touch of a button.  It is easier, more efficient, and allows you to get the cleanest and most aesthetically pleasing television installation in any room without worrying about cords or audio/video equipment storage.