If you want your business to win over more customers, you need to attract as much attention as possible. The first thing people notice when they walk by your building is its exterior, and you can take advantage of this by putting up digital signage. When people are drawn to a striking sign, they are more likely to pay attention to your products or services. Below are some of the ways you can use a digital sign to have more customers notice your business.
Makes a Statement
While all signs serve the purpose of capturing interest, not all of them do so with the same effectiveness. Customers are bombarded with signs and billboards fighting for their attention, which means you have to go the extra mile if you want them to notice you. Digital signs add an element of novelty that makes people stop and look up to see what all the lights and motions are trying to tell them.
Holds Attention for a Longer Time
Digital signage can’t compete with the static signs that surround it. People are naturally drawn to movement, which means that including some kind of motion in your digital sign makes it more likely to hold someone’s attention for a longer time. Customers’ attention spans don’t last very long, especially when they’re walking down a busy street or through a packed shopping center. Opting for a moving digital sign can keep people glued to the screen in anticipation of what’s going to happen next.
Allows More Room for Content
There is only so much you can say on a traditional sign. With digital signage, the opportunities are practically endless. You can let customers know about the big sale you have coming up, and in another shot include examples of products that will be available. Including more content encourages people to continue watching your ad to see everything you have to offer. After they’ve been paying attention for that long, there is also a better chance that they will take an interest in your products or services.
Your customers’ attention is precious. With a digital sign, you can make sure that it’s directed at your business.