The average person is inundated with countless marketing messages throughout the day. Whether they are on their smart phone, tablet, or laptop, or watching television, or simply driving around – advertisements are everywhere we look. Forbes describes just how distracted the average customer can be on a daily basis, “Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. At some point, we start a screening process for what we engage with and start ignoring brands and advertising messages, unless it’s something that we have a personal interest in. Of the brands that you have interacted with today, which ones did the best job of marketing to your needs or interests? Do they have a clear message? How did they connect with you?” So, how do you grab your customer’s attention? By getting creative on all marketing front, including your business signage.
Digital signage can help your business stand out from the crowd, grab a customer’s attention, and make a memorable impact that can help drive sales. Something as simple as a digital, lit sign may be the difference between a customer visiting your business or not. Grab your customers attention before it is too late and make sure they see the message you want them to see. Additionally, there are many unique digital signs that can be used indoors that will also grab your customer’s attention and make them see what you want them to see.
Today’s modern digital signs have vibrant LED displays that are colorful and can even display unique animations. Further, your digital signs can be used to simply display a logo or can be changed to display a message that you want advertised such as a sale, menu item, or announcement. Digital signs are available in a wide array of sizes, shapes, colors, displays, and more. In addition to choosing the best digital sign to meet your business’ needs, it will need to be safely wired and installed so that it performs as you need it to. When you are ready to make an impactful advertising investment, work with a qualified and experienced audio/video installer to choose and install the digital sign that will grab your customer’s attention and set your business apart from the rest.